Tag: Brand Strategies

Campaigns

Squid Game Mania: How Korean Culture Redefined Brand Strategies

Deepanjali Jan 1, 2025 0 26

Squid Game Season 2 and Korean culture reshaped brand strategies in India, blending...

Industry

Sougata Basu Joins Nykaa Fashion as VP, Leading Brand Strategies

Deepanjali Dec 25, 2024 0 31

Sougata Basu joins Nykaa Fashion as VP, bringing 17+ years of expertise to lead...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 5

Too long

40 %

Uninteresting content

40 %

Annoying voiceovers

20 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 4

Emotional storytelling

25 %

Bold humor

50 %

Visual creativity

0 %

Viral potential

25 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Business Spotlight

Clovia & Zepto Unite: 10‑Minute Innerwear Delivered in Style

Clovia & Zepto Unite: 10‑Minute Innerwear Delivered in...

Prakhar Apr 10, 2025 0 29

Clovia partners with Zepto for ultra‑fast, 10‑minute innerwear delivery, redefining...

Campaigns

Senco Gold Diamonds Pays Tribute: Honoring Karigars’ Legacy with Timeless Craftsmanship

Senco Gold Diamonds Pays Tribute: Honoring Karigars’ Legacy...

Prakhar Apr 9, 2025 0 28

Senco Gold Diamonds launches a heartfelt campaign paying tribute to karigars, celebrating...

Analysis

Hyundai India Achieves Record Domestic Sales for Third Straight Year

Hyundai India Achieves Record Domestic Sales for Third...

Deepanjali Jan 2, 2025 0 190

Hyundai India celebrates record domestic sales for the third year, driven by innovations...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 64

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Business Spotlight

Clovia & Zepto Unite: 10‑Minute Innerwear Delivered in Style

Clovia & Zepto Unite: 10‑Minute Innerwear Delivered in...

Prakhar Apr 10, 2025 0 29

Clovia partners with Zepto for ultra‑fast, 10‑minute innerwear delivery, redefining...

Campaigns

Senco Gold Diamonds Pays Tribute: Honoring Karigars’ Legacy with Timeless Craftsmanship

Senco Gold Diamonds Pays Tribute: Honoring Karigars’ Legacy...

Prakhar Apr 9, 2025 0 28

Senco Gold Diamonds launches a heartfelt campaign paying tribute to karigars, celebrating...

Analysis

Hyundai India Achieves Record Domestic Sales for Third Straight Year

Hyundai India Achieves Record Domestic Sales for Third...

Deepanjali Jan 2, 2025 0 190

Hyundai India celebrates record domestic sales for the third year, driven by innovations...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 64

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...