Tag: Brand Controversy

Inside Edge

MTV Hustle Faces Backlash as #ShameOnMTVHUSTLE Takes Over

Deepanjali Dec 7, 2024 0 53

MTV Hustle faces backlash after YouTuber Rohan Cariappa’s takedown claims spark...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 134

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Inside Edge

Influencers Redefine Aspirational Housing: Selling Lifestyles, Not Homes

Influencers Redefine Aspirational Housing: Selling Lifestyles,...

Anureet Kaur Jun 17, 2025 0 10

Influencers drive aspirational housing trends, selling lifestyles and dreams—not...

Business Spotlight

Growgether: A New Era in Parent and Baby Care

Growgether: A New Era in Parent and Baby Care

Anureet Kaur Jun 17, 2025 0 8

Growgether by Rimashi Lifestyle supports parents and babies, blending smart essentials...

Campaigns

Vidya Balan Makes Saving Stylish in Federal Bank Ad

Vidya Balan Makes Saving Stylish in Federal Bank Ad

Anureet Kaur Jun 16, 2025 0 23

Vidya Balan stars in Federal Bank’s “Savings Ki Vidya” campaign, making saving money...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 140

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 134

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Inside Edge

Influencers Redefine Aspirational Housing: Selling Lifestyles, Not Homes

Influencers Redefine Aspirational Housing: Selling Lifestyles,...

Anureet Kaur Jun 17, 2025 0 10

Influencers drive aspirational housing trends, selling lifestyles and dreams—not...

Business Spotlight

Growgether: A New Era in Parent and Baby Care

Growgether: A New Era in Parent and Baby Care

Anureet Kaur Jun 17, 2025 0 8

Growgether by Rimashi Lifestyle supports parents and babies, blending smart essentials...

Campaigns

Vidya Balan Makes Saving Stylish in Federal Bank Ad

Vidya Balan Makes Saving Stylish in Federal Bank Ad

Anureet Kaur Jun 16, 2025 0 23

Vidya Balan stars in Federal Bank’s “Savings Ki Vidya” campaign, making saving money...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 140

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 134

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...