Tag: Advertising Effectiveness

Analysis

Insights from 6.5 Billion Data Points for Brand Growth

Sumit Rawat May 24, 2024 0 209

Marketing faces uncertainty, but analytics can guide impactful decisions. Kantar's...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 119

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Business Spotlight

Lego Sparks Delhi Buzz with Bricks‑Ahead OOH Ahead of Launch

Lego Sparks Delhi Buzz with Bricks‑Ahead OOH Ahead of Launch

Prakhar May 21, 2025 0 92

The Lego Group ignites excitement across Delhi–NCR with interactive OOH installations,...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 143

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Industry

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Deepanjali Jan 7, 2025 0 312

Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity...

Industry

ZEE Network to Broadcast DP World ILT20 Season 3 Across 15 Channels and ZEE5

ZEE Network to Broadcast DP World ILT20 Season 3 Across...

Deepanjali Jan 7, 2025 0 311

Catch the excitement of DP World ILT20 Season 3 live on ZEE Network’s 15 TV channels...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 119

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Business Spotlight

Lego Sparks Delhi Buzz with Bricks‑Ahead OOH Ahead of Launch

Lego Sparks Delhi Buzz with Bricks‑Ahead OOH Ahead of Launch

Prakhar May 21, 2025 0 92

The Lego Group ignites excitement across Delhi–NCR with interactive OOH installations,...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 143

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Industry

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Deepanjali Jan 7, 2025 0 312

Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity...

Industry

ZEE Network to Broadcast DP World ILT20 Season 3 Across 15 Channels and ZEE5

ZEE Network to Broadcast DP World ILT20 Season 3 Across...

Deepanjali Jan 7, 2025 0 311

Catch the excitement of DP World ILT20 Season 3 live on ZEE Network’s 15 TV channels...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 119

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...