Tag: Ad Supply Chain

Analysis

The time is now for brands to purge their advertising supply...

admin Jan 7, 2023 0 72

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Which team will win today's Match?

GUjrat Titans

Sunrisers Hyderabad

Please select an option!

You already voted this poll before.

Which team will win today's Match?

Total Vote: 1

GUjrat Titans

100 %

Sunrisers Hyderabad

0 %

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 98

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Croma’s “AC Ho Toh Croma Se Ho” Campaign Beats the Heat

Croma’s “AC Ho Toh Croma Se Ho” Campaign Beats the Heat

Prakhar May 13, 2025 0 18

Croma launches its summer blockbuster “AC Ho Toh Croma Se Ho,” offering curated...

Technology

Kia India and IIT-Tirupati’s ₹35 Crore MoU Fuels Mobility Innovation

Kia India and IIT-Tirupati’s ₹35 Crore MoU Fuels Mobility...

Prakhar May 12, 2025 0 24

Kia India commits ₹35 crores over five years with IIT-Tirupati—building labs, scholarships,...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 93

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 75

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 98

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Croma’s “AC Ho Toh Croma Se Ho” Campaign Beats the Heat

Croma’s “AC Ho Toh Croma Se Ho” Campaign Beats the Heat

Prakhar May 13, 2025 0 18

Croma launches its summer blockbuster “AC Ho Toh Croma Se Ho,” offering curated...

Technology

Kia India and IIT-Tirupati’s ₹35 Crore MoU Fuels Mobility Innovation

Kia India and IIT-Tirupati’s ₹35 Crore MoU Fuels Mobility...

Prakhar May 12, 2025 0 24

Kia India commits ₹35 crores over five years with IIT-Tirupati—building labs, scholarships,...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 93

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 75

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 98

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...