Tag: ad spend

Inside Edge
Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Industry
Festive Frenzy: Advertisers Prepare for Record-Breaking Spending Surge

Festive Frenzy: Advertisers Prepare for Record-Breaking...

The event season methods, promoters are bracing for a record-breaking investing...