Shah Rukh Khan Joins Joy Personal Care as Face Wash Ambassador

Joy Personal Care has announced a notable collaboration with Bollywood icon Shah Rukh Khan, who will serve as the brand ambassador for their Lemon Face Wash category. This partnership extends alongside the existing ambassador, Sanya Malhotra, marking an exciting venture for the brand. The upcoming commercial featuring both Khan and Malhotra is scheduled for release during the IPL 2024, capitalizing on Joy Personal Care's associate sponsorship of the Kolkata Knight Riders.

The company emphasizes that Shah Rukh Khan's alignment with their values of gender equality and inclusivity makes him an ideal fit for the brand. According to Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global), this collaboration is strategic in expanding the brand's presence within the lucrative face wash market, which accounts for around 2500 crores.

Poulomi Roy, Chief Marketing Officer, highlights Khan's influential stance on gender issues and the synergy between his values and the brand's ethos. The association with the Kolkata Knight Riders over the past two years and the addition of Khan for the face wash category promises an impactful campaign across television and digital platforms.

Shah Rukh Khan expresses his excitement about joining Joy Personal Care, praising the brand's progressive approach that promotes inclusivity and rejects unrealistic beauty standards. He looks forward to the journey ahead with the brand.

Joy Personal Care's commitment to social causes is evident in their campaigns like "#JustEmpowerOne," focusing on empowering acid attack survivors. Additionally, their partnership with the Gujarat Giants in the Women's Premier League series signifies their dedication to challenging stereotypes and promoting individuality in both beauty and sports.

In essence, Joy Personal Care's collaborations and initiatives reflect their belief that skincare transcends conventional norms, embracing the unique beauty of every individual.