PUMA India Partners with IOA for Paris Olympics

PUMA India has announced its partnership with the Indian Olympic Association (IOA) as the Official Footwear Partner for the Indian contingent to the Paris Olympics. The brand has also launched an outdoor campaign to celebrate the champions of the games.

Over 100 Indian athletes will receive podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks, and towels designed to maximize their training and comfort during the 2024 Summer Olympics. Notably, 45 of these athletes are part of the PUMA contingent at the Paris Olympics, making it the largest squad representing a brand in the country this year.

Karthik Balagopalan, Managing Director of PUMA India, commented on the collaboration and campaign launch: “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we aim to support athletes' pursuit of excellence at the Paris Olympics by providing them with best-in-class footwear and sports accessories. Additionally, we aim to recognize and celebrate the milestones achieved by our country's athletes through this campaign. We hope our efforts inspire others to give their best and encourage young aspiring athletes to take up Olympic sports in India.”

P T Usha, President of the Indian Olympic Association and renowned former track-and-field athlete, said, “Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are crucial steps toward achieving that goal.”

Shreya Sachdev, Associate Director & Head of Marketing, PUMA India, stated, “PUMA is proud to be at the forefront of empowering Indian athletes and celebrating their achievements. This campaign honors the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let's celebrate their journey to success.”

Kishore Jena, javelin champion and PUMA ambassador, added, “Support from fans always plays a critical role for athletes in big tournaments, and it's heartening to see a global brand like PUMA come forward with this amazing campaign to unite the whole nation, encouraging Indian athletes as we chase Olympic glory. I'm confident that high-quality footwear and sports accessories will help us produce our best performance in Paris.”

Sift Kaur Samra, professional sport shooter and Paris qualifier, said, "Sports demand both physical and mental strength, especially at events like the Olympics where focus is crucial. Having world-class products gives confidence and positively influences performances. PUMA has been trusted by champion athletes worldwide, and I’m thrilled they’re supporting Indian athletes’ Paris 2024 dream.”