Ranbir Kapoor, OPPO AI shine in new Reno12 Series campaign

OPPO India has unveiled its OPPO Reno12 Series, featuring advanced AI capabilities, through a campaign starring brand ambassador Ranbir Kapoor. This campaign, crafted by Famous Innovations, introduces a bespoke CGI model avatar named the OPPO AI Avatar to humanize and highlight the AI package of the Reno12 Series. Designed to be both futuristic and friendly, the OPPO AI Avatar incorporates brand colors and visual cues to ensure a distinctive OPPO identity.

In the first two ad films, Ranbir Kapoor relies on photos—whether it’s removing an unwanted photobomber from his perfect beach selfie or correcting his facial expressions.

In the third and fourth films, the OPPO AI assists Ranbir in shopping for his family while on vacation and helps him locate his friends on a remote island.

Karan Dua, Head of Product Marketing at OPPO India, expressed excitement about the launch, stating, "We are thrilled to introduce the OPPO Reno12 Series in India, pushing innovation boundaries through OPPO AI with exquisite design. Famous Innovations' creative expertise has vividly brought together the OPPO Reno12’s features and Ranbir Kapoor's presence. Partnering with Kapoor, who embodies versatility and excellence, aligns perfectly with the Reno Series."

Sumit Chaurasia, Founding Partner and Creative Head - Delhi at Famous Innovations added, "Our aim behind the ad films was to seamlessly blend OPPO's AI technology with Ranbir Kapoor's presence. By positioning the OPPO Reno12’s AI as the users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user-friendliness. Through their friendly banter, Ranbir Kapoor and the OPPO AI bring to life how OPPO’s AI technology can tackle challenges during outdoor travel photography.”