Jimmy Shergill Partners with Human Mobile Devices for 'Khoob Chalega' Campaign with HMD 105 and HMD 110 Feature Phones

Human Mobile Devices has announced a partnership with actor and producer Jimmy Shergill, who will be the new face of its feature phone line-up. Shergill will star in the "Khoob Chalega" campaign for the HMD 105 and HMD 110, a comprehensive 360-degree initiative encompassing OOH, social media, and digital platforms.

"This partnership with Jimmy Shergill represents a major milestone in HMD's mission to connect millions of Indians with reliable and innovative communication devices," stated the phone brand in its press release.

Ravi Kunwar, VP of HMD India and APAC, expressed his excitement about the collaboration: "We are thrilled to welcome Jimmy Shergill as the face of the Khoob Chalega campaign for HMD’s 105 and 110. Jimmy's strong, resilient, and relatable persona perfectly embodies the spirit of our feature phones, which are designed to be durable, dependable, and accessible to the masses. His connection with audiences across India aligns perfectly with our commitment to providing reliable mobile experiences to all. We are confident this collaboration will resonate strongly with our target audience and elevate our feature phone range to new heights."

Jimmy Shergill also shared his enthusiasm about the partnership: "I'm excited to partner with Human Mobile Devices, a brand whose feature phones are known for their strength and resonate perfectly with my own journey and values. These phones stand out for their reliability and accessibility, which are essential for everyday users. I'm thrilled to represent a brand dedicated to delivering quality and dependability to millions across India and look forward to the innovations it will bring to the feature phone category."

This alliance is part of HMD’s broader marketing strategy to engage their target audience and generate excitement about their product range. The company aims to enhance the consumer experience by offering premium quality devices that combine style with cutting-edge technology at competitive prices. Human Mobile Devices is dedicated to providing sophisticated yet affordable mobile solutions.

Stay tuned as Human Mobile Devices and your favorite hero, Jimmy Shergill, embark on this exciting journey together, shaping the future of mobile technology and leaving a lasting impact on the industry.