Virat Kohli Joins Asian Paints for Neo Bharat Latex Paint Launch

Asian Paints has proudly announced the enlistment of cricket sensation Virat Kohli as the brand ambassador for their upcoming groundbreaking launch - Neo Bharat Latex Paint.

Dubbed as the "colours of progress," Neo Bharat stands as a tribute to the millions of Indians striving for a better life. Asian Paints aims to stand hand in hand with them in their journey towards progress, the company asserted.

In a press release, Asian Paints emphasized, "Who better than Virat Kohli to champion a launch of such magnitude? Virat epitomizes the values and ethos of the brand, mirroring Asian Paints' commitment to excellence and performance. His persona perfectly aligns with the innovative spirit of both Asian Paints and Neo Bharat Latex Paint."

Amit Syngle, MD & CEO of Asian Paints Ltd., expressed his excitement for the imminent launch and the association with Virat Kohli, remarking, "Our upcoming launch, Neo Bharat Latex Paint, marks a pivotal moment in Asian Paints' history. Having Virat Kohli as the face of this disruptive brand amplifies our anticipation. Kohli's influence transcends boundaries, resonating deeply with the masses, which aligns seamlessly with this revolutionary product. Neo Bharat is poised to redefine the paint category and propel the industry's growth in India. We warmly welcome Virat Kohli to the Asian Paints family and eagerly anticipate this journey together."

Virat Kohli, sharing his enthusiasm for joining forces with Asian Paints, commented, "I am genuinely thrilled and honored to be associated with a brand synonymous with leadership, innovation, and strong values. Asian Paints, to me, represents more than just a brand; it's akin to cricket, an integral part of almost every Indian household, bringing joy and vibrancy into our lives. Embracing this transformative journey, I am deeply privileged to collaborate on the launch of Asian Paints Neo Bharat Latex Paint, pushing Asian Paints to become an integral part of a new, progressive India."

Asian Paints is gearing up to reveal further details about Neo Bharat Latex Paint and unveil a campaign for the brand featuring its esteemed ambassador. The campaign is slated to debut across all platforms in the coming weeks, promising to be their most significant endeavor yet.