Anime Dreams: Embrace Adventure with Crunchyroll's Epic Campaign Starring Rashmika Mandanna and Tiger Shroff
Dive into vibrant worlds as Crunchyroll's anime ad campaign unfolds, merging fantasy with reality, featuring beloved stars and captivating animation. Experience the magic now!
Priya
Crunchyroll has initiated its inaugural advertising campaign in India titled 'Wish Your World Was Anime', featuring renowned anime enthusiasts Rashmika Mandanna and Tiger Shroff.
In these two advertisement films, the protagonists envision ideal scenarios within their real lives, reminiscent of the captivating adventures depicted in anime. The ads made their debut during the IPL and are scheduled for digital broadcast on JioCinema during TATA IPL matches. Moreover, Crunchyroll has outlined a comprehensive marketing strategy, including out-of-home (OOH) promotions, digital advertising, and social media engagement.
These advertisement films are uniquely crafted by seamlessly integrating original Japanese animation with live-action sequences.
Markus Gerdemann, Crunchyroll's Senior Vice President of Marketing, expressed enthusiasm for the campaign's launch, highlighting its significance for both the company and India's anime community. He emphasized the cultural resonance of anime in India and identified the IPL as an optimal platform for introducing the campaign.
Norman Rabinovich, Vice President of Creative Services, underscored the campaign's importance in solidifying Crunchyroll's bond with anime fans nationwide. He described it as a celebration of the collective passion for anime and a demonstration of the company's dedication to supporting its devoted fandom.
